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Rob Lyons : The truth about organic food January 29, 2008

Filed under: food,Marketing — Kolika C @ 3:17 pm
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So why are organic ideas that were based on disillusionment with modernity back in fashion today? Economically and politically, Western societies have stagnated over the last 30 years or so. The idea that tomorrow will look radically different from – and better than – today seems unrealistic to many. Both the traditional left and right are exhausted, their visions of the future bankrupt. Against this background those who hanker after an imaginary idyllic past, or are fearful of future change, can often exercise disproportionate influence over politics and culture. Alongside the aristocrats like Prince Charles we now have the disillusioned stockbrokers who give up the rat race to sell organic jam, the New Age religionists, and the middle-class hypochondriacs.

An excerpt from
Rob Lyons :
The truth about organic food

It’s not healthier or Greener, and it’s incapable of feeding the world. So why is it back in fashion?

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