Imagine non spicy, non-yellow Cheetos what after years of school I learnt to call extruded snacks. Flavorful, Delightful rings. Came in a red or green bag.
And then vanished off the face of earth (Calcutta)…came back to New Delhi markets a few years later and then again vanished off the face of earth..as in the whole earth.
came to my life when the sun didn’t always smile on my side of the bed (my first recognizable signs of depression and I was 8yrs old)…loved the gritty chocolatey flavor, they’d always insist I pour more milk in but I liked my porridge tighter. The first few times of pulling the milk container out of the fridge by myself made me feel very grown up. I still get that feeling sometimes. When it started to fade ff the market, first to go was chocolate flavor and man was the regular one horrible! I blended in nestle cocoa or nutramul in it and it was better than nothing which was soon to follow.
(By the way, lesson that I use in my job now (powders, blending, flavors and the effect of particle size on the same…came from the Cocoa vs. Nutramul blending in Bonny Mix)
Chantico was not hot chocolate at least not what you’d get anywhere in the name of hot chocolate its not mocha either. it was better.
Graduate school-I hated everything even the guy I was dating then (and am married to now). The work, the cold, the team, the neighbors, their fun, my food, just about everything. Just not Chantico. Did not care about the calories (8X regular coffee), did not care about the cost (3X regular coffee). One good sip would be a hot shower + home food + old friends + well slept charm.
But that vanished off their menu too.
I dont understand. Is it me? My tastes are weird and no one likes what I love? But whoever I talk to about this seem to miss Chantico, Bonny Mix etc I’m not a Marketing Guru, but isnt it counter intuitive to take something off the market that people like and want? that is probably not very expensive to produce either, else it would not have survived for all those years!I would really like to know this one? Or was it a new employee trying to show his superior intellect and decision making skills? Our industry doesn’t lack that creed!
Bring Back Chantico or if not, let Espresso Truffle be!
Bring Back Chantico November 7, 2009